Social media platforms are continuously seeking ways to make networks more user-friendly. This can sometimes result in changes that require a shift in a brand's online marketing strategy. Facebook is notorious for updating its website to give users a better experience. Unfortunately, for many business and companies using Facebook as a way to market to consumers, these changes have a less than desirable effect on reaching their Facebook audience.
The first step in your journey to drive traffic to your website is to gain an understanding of all the possible routes that could lead an individual to your website. There are six primary ways that someone could get to your website. The 6 website traffic sources are:
In utilizing social media for your business, it is important to ensure that your practices and methods actually benefit your company. Does your strategy result in a significant ROI? How will you be able to determine this data, and why is this important? Being able to track ROI will be beneficial in deducing which practices work and which do not. Gathering this information will tell your marketing team if:
Depending on your business’s current strategy, it can take time before you turn a lead into a customer. Therefore, you will need to appropriately track your campaign to determine which information most frequently results in converting a lead to a customer. In that way, you will be able to determine your strategy's ROI.