For many industries, regular trade shows are considered an essential piece of an effective marketing strategy. If you don't attend the biggest and best trade shows in your industry it is easy to feel like you're missing out on the best possible opportunity to generate high-quality leads.
While it's true that a trade show marketing plan can generate leads, the fact is that inbound marketing is better. Without a doubt, the right inbound marketing strategy can generate more leads, more effectively and more reliably that the very best trade show. Here are six reasons why inbound marketing is better than your best trade show:
The purpose of inbound marketing is attracting the right customers and offering content and service that is so great that they want to spread the word about your company. We'll cover that more in our next Intro to Inbound post about the Inbound Methodology, but today we want to talk about how those ideal customers make to your site to begin with.
YouTube has become an essential platform for digital marketing. The ability to create and upload video content makes it that much easier to reach and engage with potential customers across any industry.
Of course, the fact that YouTube is such a valuable tool also means that you could spend a year watching YouTube videos and not even begin to scratch the surface of the available content. That's why we have put together a list of channels that can be particularly helpful for manufacturing marketers. By no means is this an exhaustive list, but it's certainly a good start if you're new to using YouTube to learn about marketing, manufacturing, and news.
When you work in a highly regulated industry, it can be a struggle to make inbound work within the mountain of restrictions your business faces. You know you want to make rich, engaging content and marketing initiatives, but the lawyers and editors just chop it down to meet the endless requirements and restrictions of the business. It may seem like all your content suddenly becomes cluttered with boring disclaimers and legal jargon. Not only that, those lawyers and editors can take a ridiculously long time to review the material, which creates a host of other planning problems.
Some of the more common industries that face these types of regulation issues are:
As you get to know inbound marketing from our Intro to Inbound series you will hear many terms that will quickly become second nature to you. But perhaps none is quite so prevalent as the idea of a buyer persona. At this point you may certainly be wondering "what is a persona?" It's a term that can mean different things in different applications, but for our purposes, a persona is a very specific tool that can help you to generate leads with inbound marketing and do it efficiently.