In order to best leverage your inbound marketing strategy, you probably know by now that the customer buying cycle plays a big role in helping you fine-tune and cater your inbound strategies to your specific customers (personas help, too). But just in case you need a reminder, the buying cycle is defined as the process your customers go through that ultimately leads them to buy your product or service. There are five stages in the customer buying cycle, including:
In our Intro to Inbound series, we've already explored some of the basic pieces that make up an inbound marketing strategy, specifically content, buyer personas, and blog posts. Today, we're going to talk about another important piece that serves to tie a lot of these elements together: the landing page.
Last month I ran a 12K. (Here is where I could lie and say I ran a marathon for dramatic effect, but I wouldn't want to ruin what we have here, which is trust, right? Right.) So I ran a 12K. I started training back in March 2015 for a race in May 2015. Before that, I ran 0 miles in all of 2014. That's zero. Nada. Nil. Zilch. No miles. No running.
If you ask most people how they would describe a local business owner, they would likely say they’re hardworking and busy people. In a lot of companies, this person wears a lot of hats, from salesperson to bookkeeper and often times, the business’s main marketing person too. This obviously poses some challenges, since the landscape of online marketing has shifted so drastically in recent years, it can be difficult for someone who has many other responsibilities to keep up. However, it IS possible for local business owners to implement an effective inbound marketing strategy, they just have to overcome the myths and find the solutions that make sense for their specific business.
Like it or not, summer is already here. So all those big plans you made for when the snow finally started to melt are ready for action, right?