Facebook has finally heard the please of business owner and agency owners by creating the Facebook Business Manager for those with multiples: multiple ad accounts, multiple pages and multiple people. If you have a good amount of ad accounts that you manage, have a large number of pages that you manages as well as have a good number of people who work manage all these ads and page, then Business Manager is the newest tool that will help you better organize your daily work flow.
Inbound marketing is about making your business entirely visible online to prospective buyers. Where outbound marketing (or traditional advertising) uses print ads, trade shows, telemarketing and other costly tactics to generate new business by pushing messages outward (Coon, 2014). Inbound marketing uses online content marketing, SEO, social media, and marketing automation to turn traffic into leads and qualified leads into customers (Linnenmanstons, 2013). As can be expected the cost of outbound Marketing is more costly than inbound marketing. Companies using outbound marketing must send out materials to other locations for print and promotion. Companies using inbound marketing focus on web content, blogs, social media, etc. to promote their products and services. In fact, it has been found that inbound marketing leads cost 60% less than outbound marketing leads (Lieberman, 2014). So inbound marketing is cost effective for every business.
Social Media is still a relatively new marketing strategy. Not all businesses have tapped into the business potential. There are many factors as to why this is so, but the most commonly communicated hesitation towards joining the social media campaign is: what will this do for my brand?
SlideShare marketing has numerous benefits, including embedding presentations in web pages and blog posts. It is also a complete social network that can expose your content to countless potential customers. It will enable you to reach leads that you may not reach otherwise. Remember, more people are doing their research and even their shopping online, you could be missing out on countless leads and paying customers if you don’t maximize your social media presence.
Even if you haven’t heard of Periscope yet, you probably will. This new live video-streaming app, purchased in February 2015 by Twitter and launched in March, offers multiple benefits to small businesses. If you’re not familiar with the new platform, here’s a closer look at Periscope, how it works, and how you can utilize it for your small business.